Influencers of colour are helping to change the beauty landscape
Shayla is Slayyyyyin’
Huge Congrats to beauty influencer Shayla Mitchell aka MakeupShayla for being the first ever influencer to do a product collaboration with Maybelline.
Maybelline announced that they partnered with Shayla Mitchell on their first-ever influencer product collaboration. Their collaboration includes three new shades of Colossal Big Shot Mascara, including purple, blue and “baddest black.” There’s also the City Mini Palette ($10), featuring neutral eye shadows and shades with pink undertones. When asked about the decision to use a colour as strong as purple, she said; “Originally, my favourite colour is purple, so I really wanted (the palette) to be purple,” said Shayla. “When I really thought about it, not every person is going to be comfortable wearing purple like I am. So we were at the Maybelline headquarters in New York — one thing I love about Maybelline is their staff is so diverse. I literally had like 10 people, all different shades, and I had everyone swatch them.”
She also spoke on the effect the collab has had on her and setting the way for other women of colour “Everyone keeps telling me it’s major, and I’m just like, I’m trying not to think about it because I start to cry and get emotional. I don’t think I fully understand how big it is,” said Shayla. “I think I’m going to look back and think that this was a major moment in my career and makeup. Maybelline is the biggest brand. For them to choose me, I’m a curvy woman of colour, it shows that change is happening.”
Being selected for this collaboration is a huge step in the beauty community, not only as an influencer, but as a woman of colour. Keep being the change you want to see in the world.